Anvil Tool Co.


This branding project was for Fuseneo Inc. The task was to refurbish a timeless, classic tool and bring it into the 21st century. "Anvil" was chosen because it's one of the classic centerpieces in the shop and the name carries the nostalgic feel we wanted in the brand. The word mark is clean, strong and carries a subtle hint of an anvil. This was then translated on the tool, packaging and other promotional pieces.

Chris Johnson © 2020